In India, start-ups are known for their flexible work culture, late-night parties, and an environment that encourages employees to treat one another equally. According to Inc42, “India boasts more than 6,000 start-ups and Prime Minister Narendra Modi is confident that 44% of them are based in Tier II and Tier III cities. And their numbers are only rising.”
At the moment, India has the second-largest start-up ecosystem in the world. As per a survey report by Innoven Capital, the major factors that make India one of the world’s most start-up-friendly nations are: The cost of doing business is pretty low compared to other countries in the world, both customers, as well as vendors, live nearby, with 7 million graduates passing out every year, and them preferring to work in start-ups rather than MNCs, the size of the domestic market has grown enormously and India has the second-largest internet user base after China, making it easier for companies to reach out to their local audiences simply through WhatsApp and Facebook.
In the 80s or 90s, as far as India was concerned, the best talent of the nation was limited to big corporations only. However, with the elements of entrepreneurship and freelancing seeping into the veins of the Indian ecosystem, more and more professionals have started to dissociate themselves from the big companies and do things on their own.
For example, Paytm is India’s largest leading payment gateway that offers comprehensive payment services for customers and merchants. We offer mobile payment solutions to over 7 million merchants and allow consumers to make seamless mobile payments from Cards, Bank Accounts, and Digital Credit among others.
What’s Up Wellness is a young but promising start-up. They plan on developing innovative products that make wellness easy & fun for the young always on-the-move generation. They have just launched their Beauty Gummies loaded with the goodness of Biotin, Zinc, Folic Acid, Grape Seed Extracts, Aloe Vera, and Vitamin A to E. These gummies work wonders on skin, hair, and nails.
“Indian entrepreneurs never lacked imagination. But, in the last 10 years, the best talent was always limited to corporations. Now, that gap is being bridged. This reverse flow of talent is the most inspiring thing about the B2B startup sector right now.”
The start-up culture in India
