Lack of remuneration and shift to popular means of entertainment have been identified as some of the decline in the performing arts. Culture minister Shripad Nayak informed the Lok Sabha that some performing art forms from Eastern UP are declining in globalization due to changing lifestyles and means of livelihood and shift to some western means of popular entertainment.
He also said that the tribal dancers of Mirzapur and Eastern UP are becoming rare to find. “The reason is that they are not very remunerative, and practitioners are gradually decreasing this time”, he said. Ministers must organize the holding of international fairs or ‘mela’ and implement them to showcase India’s culture and rich heritage in its blooms.
India is home to cultures and innovations, each of which is significant. Be it the famous Kangra Paintings or Kashmir Pashmina, and the government has undertaken several measures to protect and preserve its rich culture and collective intellectual heritage.
Whether it’s agricultural, natural or manufactured goods, programmes must be seen working extensively towards realizing the importance of the nation’s culture and contributing to preserving the invaluable treasures of Incredible India.
Various endeavours should be laid to recognize the craftsmanship of the tribal artisans and provide a fillip to their livelihoods. It is imperative to realize that the culture of any society is influential because that is what differentiates one organization from the other, and media has the power to affect our relationship with the world and have a transformative impact on culture and society at large.
Promoting people as cultural brand ambassadors, building influence through the local vernacular media, an improved media strategy that supports cultural content and supports cultural projects with less or no commercial value can also help preserve and promote culture.
India has a vast basket of living and diverse cultural traditions, traditional expressions, intangible cultural heritage comprising masterpieces that need institutional support and encouragement to address areas critical for the survival and propagation of these forms of cultural heritage. Though such preservation efforts are being carried out in a scattered state, a need is being felt to have standardized and centralized schemes.
Why does India need to revive its cultural art forms?
