Particularly in this era of globalization, small communities’ actions have a tremendous worldwide impact.
When discussing environmental issues, the adage “Think Global, Act Local” was initially utilized. It is more efficient for an individual to cut their energy use than to wait for global action to improve our influence on the environment. You couldn’t wait for international legislation or global action if you wanted to bring about change and progress. The ideal course of action was to spearhead change on your own. By using less electricity or water, for example, you can take steps to lessen your environmental effect. Your perception of a global problem is the starting point for local action.
The phrase “Think Global, Act Local” has, however, come to mean and be used far more broadly in recent years. The majority of businesses and supply chains must cater to a global consumer base.
The Customer is What Matters
Some people could view the expansion of large enterprises, international supply chains, and worldwide brands as a step backward. It is perceived that things are more uniform and uninteresting in life. A counterargument is that when working with worldwide brands, standards rise, and quality becomes more predictable and constant. But ultimately, what succeeds in the market will depend on customer demands and desires. A notable illustration of how local customer demand has resisted the dominance of multinational beverage firms and their brands is the emergence of microbreweries.
The Information Network
The value chain for the transfer of knowledge and learning and the supply chain for physical commodities are directly comparable. A successful value chain will transmit knowledge to its customers down the chain while gaining feedback and insights from lower along the chain.
Global knowledge is expanding at an exponential rate. Living with that expansion and rate of change while making sure our offerings are up to date and satisfy your needs is difficult. Customers can assist us in acting locally by offering feedback and educating us on current trends and your needs going forward.
